In a world where businesses are always looking for new and innovative ways to market their products, custom labelled merchandise can be a great way to go. Tumblers make great promotional items because they are useful, practical, and affordable.
But before you can take advantage of all that a custom tumbler has to offer, you need to design an attractive and effective label.
In this blog post, we will discuss why custom-labelled merchandise is important for your business, what you should include in your tumbler label design, and some helpful tools that you can use to get started.
How Custom-Labelled Merchandise Is a Good Marketing Tool for Your Business
Custom labels are a worthy investment for any company. Whether you plan to sell them or give them away as promotional items, tumblers with custom labels are an excellent way to market your business. Here are a few reasons why:
They Create a Professional Impression – First impressions are important, and custom-labelled merchandise can help you make a positive one. By investing in quality items like tumblers and labels, you are sending the message that you care about your brand and want to provide your customers with the best possible products. Display and use them in trade shows, and potential customers will see your company as professional, reliable, and worth doing business with.
They Help You Promote Your Brand – A well-designed label can help promote your brand and increase brand awareness. Use your company logo, colours, and tagline on the label to make it recognizable and memorable. When customers feel a personal connection to your brand, they’re more likely to stick with you in the long run. So why not give them something to connect with?
They’re Affordable – Custom labels are a cost-effective marketing tool. They’re much cheaper than other forms of advertising, and you can order them in bulk to save even more money.They’re also easy to store and transport, which makes them ideal for businesses with limited space.
What to Include in Your Tumbler Label Design
Now that we’ve discussed the importance of custom tumbler labels, let’s take a look at what you should include in your design. The sky’s the limit when it comes to tumbler label design, but there are a few essential elements that you’ll want to make sure are included:
Your Company Logo – Your logo is one of the most important elements of your tumbler label design. It’s what will make your label recognizable and memorable, so make sure it’s prominently featured. If you don’t have a logo yet, now is the time to invest in one.
Your Company Name – In addition to your logo, you’ll also want to include your company name on the label. This will help potential customers remember your business, and it will make it easier for them to find you online.
Your Business Contact Information – Include your website, phone number, and email address on the label so that potential customers can easily get in touch with you. You might also want to include social media icons so that they can connect with you on their favorite platforms.
Your Tagline or Slogan – If you have a tagline or slogan, make sure to include it on the label. This is a great way to reinforce your brand identity and let customers know what you’re all about.
Tools to Help You Design Your Tumbler Label
There are a few different ways that you can go about designing your tumbler label. If you’re not familiar with graphic design, you might want to hire a professional to do it for you. However, there are also some great DIY tools that you can use to create a label yourself. Here are a few of our favorites:
Canva – Canva is a free online design platform that’s perfect for creating tumbler labels. It’s user-friendly and packed with features, so you can create a professional-looking label even if you don’t have any design experience.
Adobe Photoshop – Photoshop is a more advanced design program, but it’s still relatively easy to use once you get the hang of it. If you’re serious about design, it’s worth investing in Photoshop (or another Adobe Creative Suite program).
Labeljoy – Labeljoy is a paid label design software that offers a free trial. It’s perfect for creating custom tumbler labels, and it comes with a wide range of features and templates.
Bottom Line
As the year is coming to an end there is bound to be an influx of shoppers. Give them a reason to remember your company by investing in custom tumbler labels! This is an opportunity to show off your brand and give customers a glimpse of your company’s personality. So don’t hold back – go all out and design a tumbler label that reflects your unique brand identity. And if you need help, there are plenty of great tools and resources available to assist you.
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